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OHIO CREDIT UNION NEWS
Doing your job is made easier by League,
CUNA
Your day is full! Credit union staff and
volunteers are consumed with more to-dos
than they have time to accomplish. Your dues
investment is used by the Ohio Credit Union
League and Credit Union National Association
(CUNA) to take care of the macro issues so
you can focus on running your credit union.
We do the leg work to bring you resources,
compliance guidance and answers, the latest
information, ready-to-implement programs
that expand member service, and new ideas.
Classic a success,
raises funds for 2011 Foundation grantmaking
The 174 participants in the 2010 Ohio
Credit Union Foundation Classic last week
and 25 generous sponsors raised $20,000
toward the Foundation’s 2010 fundraising
goal of $195,000.
Five 2011 League
board nominees appointed
The 2011 Ohio Credit Union League Board
of Directors’ nomination process concluded
earlier this month. Current League
directors Barry Shaner of Directions CU will
represent District I, Phil Meyer of Ohio
University CU for District II, Robin Thomas
of Taleris CU for District III, Jennifer
Ferguson of Bay Area CU for Membership
Category A, and Steve Behler of Kemba CU for
Membership Category C.
Invest excess
liquidity to benefit your CU and foundations
The loan drought and
flood of new savings dollars -- $1.47
billion in Ohio for the year ending March
2010 -- has left some credit unions with a
quandary: what should we do with the excess
liquidity? Consider making a deposit in the
Community Investment Fund, to benefit
the Ohio Credit Union Foundation and the
National Credit Union Foundation (NCUF). The
CIF is a social investment, with dividends
split between the credit union (50%), NCUF
(25%), and OCUF (25%).
Register to share
your input at Town Hall meetings
Have ideas about how the Ohio Credit Union
League can continue supporting your credit
union’s success? Share your thoughts with
League President Paul Mercer and board
members, and fellow credit union leaders at
the statewide Town Hall meetings.
Media focus in
August drives FindACreditUnion.com hits
During August, the Ohio Credit Union
League focused its media efforts on bringing
attention to credit unions’ convenience
through the Shared Branching network. The
attention helped generate 1,495
FindACreditUnion.com searches in two weeks
for Ohio ZIP codes, returning 7,095 Ohio
credit union options, and a credit union’s
details were viewed 2,002 times.
Expert PR
assistance at your fingertips
Are you on top of your media game?
Maximize your interactions with the media by
checking out the Ohio Credit Union PR Web
Tools, a suite of public relations resources
created by the Ohio Credit Union League to
assist your credit union. The PR Web Tools
provide quick and simple “how-to”
instructions for various media relations
tasks.
FoolProof free
for credit unions under $10 million
FoolProof, an online financial literacy
tool, enables credit unions to reach large
audiences, overcome staffing obstacles, and
provide members with crucial information on
financial issues that impact their wallets. To give every credit
union access to the turnkey tool, FoolProof
is licensing its programs for free to all
Ohio Credit Union League-affiliated credit
unions with assets of $10 million or less.
Highly-affordable packages are available for
larger credit unions.
Two Ohioans join
ranks of CUDE elite
Ohioans Cathy Beaber of Credit Union of
Ohio and Laura Ille of KEMBA Financial CU
are among 42 credit union leaders who
graduated from the National Credit Union
Foundation’s Development Educator (DE)
Training this month.
Wear jeans next
month to support local children’s hospital
Credit unions are encouraged to
participate in Miracle Jeans Day 2010 this
fall, a nationwide fundraiser for Children’s
Miracle Network (CMN). Employees at your
credit union can “go casual” on Sept. 15 and
wear jeans in exchange for a minimum
donation of $5.
CMG’s “secret
weapon” for marketing insurance
Like many credit unions, you’ve probably
decided that it makes sense to make
insurance available to your members. MemberCONNECT from CUNA
Mutual Group (CMG) has developed a
proprietary segmentation strategy that
divides members into 13 core segments. Members receive only the
insurance offers that match their needs and
purchasing patterns. MemberCONNECT also
creates a member-focused marketing schedule.
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