OCUL Communications Director Becky Hart will be a guest panelist in May at a national conference of Canadian credit unions to discuss CUNA's campaign to create a national credit union brand. 

Becky will travel to St. John's, Newfoundland, to speak at the "Building the Value of Membership" national conference, hosted by Credit Union Central of Canada. CUCC is the national trade association for Canada's 700+ credit unions. Canada's credit unions have $55 billion in assets and serve more than 4.3 million Canadians. 

CUNA officials asked Becky to represent the nation's credit unions and explain the national branding campaign, in part due to the success of the Ohio League's Chapter Cooperative Advertising Roundtable's Brand Blitz. 

"Ohio's credit unions have embraced the concept of a national credit union brand more so than any other state," said Hart. "With our Brand Blitz in full swing, it's an honor to be asked by CUNA to speak to credit unions in another country about the work we're doing in Ohio and the U.S. to brand a financial services industry.

"I look forward to sharing information with the Canadian credit unions about the process we've used to develop an adopt the brand, along with some of the challenges and successes experienced in Ohio and around the country," Hart said.