Butler County

In April, the chapter's marketing cooperative will purchase and distribute 100 teller tents to its credit unions. The chapter will also provide a newsletter article to each credit union regarding the Brand Blitz, and encourage them to use the brand logo on their websites and in their publications. In April & May, eight Brand billboards will appear in the Hamilton and Middletown areas, and in June, the chapter will air the comfort zone ads on cable TV.

Cincinnati

The chapter has a $32,000 budget for the year. They began in February running the comfort zone ads on seven networks on Time Warner cable. The spots run for two weeks each month and the chapter will also receive "bonus spots" -- any unsold spots which the stations give to advertisers at no charge. The chapter is also running the comfort zone ads on Adelphia Cable (a suburban cable system serving outlying areas of Cincinnati). A total of 100 spots will air each month on four networks for the rest of the year.

From April to June the chapter will purchase 10 city bus billboards (3' x 12') featuring the chair print ad.

From April to September, the new brand radio spots will air before and after Cincinnati Reds games on WLW-Radio. In January, the chapter aired the educational spots (Quick, Okay, So) on AM and PM drive time on WLW-Radio. This advertising will continue throughout the year.

Cleveland

The Chapter plans to spend $6,000 during the three-month Blitz period to place an ad in the Living Section of the Sun Newspaper, and to sponsor "This Old House" on WVIZ on Saturdays & Sundays.

Columbus

In May and June the chapter will run the National Brand "comfort zone" ads (chairs and shoes) on WSYX-TV (ABC) and WTTE-TV (Fox). The chapter also plans to subsidize the cost of an outdoor Brand banner (3' x 8') for each of its credit unions (the chapter will pay $30 of the $69.50; the League is selling the banners). To date, the chapter has raised $52,500 from 25 of its 68 credit unions to use toward cooperative advertising efforts this year.

Lake Erie

Nearly one-third of the chapter's credit unions have committed to promote the national brand at their credit unions during the blitz, as well as participate in some chapter-wide newspaper advertising.

Lima Area

The chapter's first cooperative advertising committee was just formed and plans are underway to promote the national brand during the Blitz. The committee's initial solicitation has garnered $4,000 from 9 of the chapter's 25 credit unions. A new chapter newsletter is being used to raise awareness of the Brand campaign. Advertising plans for the Blitz will be finalized at an upcoming committee meeting.

Mahoning Valley

The Chapter plans to spend $25,000 for the following: cable TV ads (the comfort zone) during the 3-month Blitz period; ads in the Youngstown and Warren newspapers each week during the 3-month campaign; purchase five billboards in Mahoning, Trumble, and Columbiana counties. The billboard locations will rotate monthly.

Miami Valley/ Springfield

The airwaves of Greater Dayton will be saturated with credit union ads as the chapter airs the comfort zone ads year around. An annual contract with Time Warner Cable will result in 72 Brand spots each month on six networks -- that's 216 TV ads during the Blitz months of April, May & June, and 864 spots for the year.

The chapter has purchased 12 outdoor billboard for the Blitz months, which will feature the "Chair" print ad. And between April and September, the new Brand radio spots will air during Cincinnati Reds baseball games. Two of the radio spots will run in every other game for a total of 81 games. That's a total of 162 Brand messages over the six-month baseball season.

In March, the Chapter has purchased exclusive sponsorship (among financial institutions) of a prime time special on the Dayton Auto Show. In February, the chapter sponsored 120 radio spots called, "Portraits in Pride" during Black History Month.

A total of $45,000 will be spent on cooperative advertising efforts this year.

North Central

The chapter has allocated $3,000 for its first cooperative advertising venture. It is looking into radio ads or billboards, and plans to purchase Brand merchandise from the League for distribution to the credit unions.

Northeast

The chapter has tentative plans for a 13-week (April - June) cable TV buy to promote credit unions in Ashtabula, Geauga, and Lake counties.

Northwest

The chapter's marketing committee has committed $25,000 for TV air time over the next 12 months. The focus will be Channel 11 (WTOL), a CBS affiliate which has the highest ratings among 25-54 year-olds. Customized TV spots are being created, and a new jingle and lyrics will tie in with the national brand campaign and logo. The comfort zone ads may also be aired, depending on what the chapter's credit unions prefer.

Ohio Valley

No information provided.

South Central

The chapter's cooperative advertising committee is just getting started; marketers from the largest credit union plan to meet in March to discuss a plan for the Blitz.

OU Employees CU plans to air the comfort zone ads on both radio and cable TV, and plans to have a live radio remote in May during a membership drive.

Stark County

Radio spots called "60-second Money Saver" will be broadcast on WHBC during Cleveland Indians games. The ads point out the benefits of credit union membership. The chapter also plans to provide posters and table/teller tents (either their own design & printing or ordered from the League) for each of the 31 credit unions in the chapter. On Aug. 4, the Chapter will sponsor a large parade balloon in Canton's Football Hall of Fame parade.

Summit

Twelve months of rotating jumbo Brand billboards will greet motorists in Medina, Portage, and Summit counties. The chapter will furnish matching counter-sized billboards to each of its credit unions, and is considering subsidizing the cost of 3' x 8' outdoor banners for its credit unions. . A newsletter article will be provided to each credit union to explain the symbolism of the brand logo. Eighty percent of the chapter's credit unions will donate an estimated $30,000 toward cooperative advertising efforts in 2001.