National CU Brand

OHIO CU 'BRAND BLITZ' WINS
TOP BLOCKBUSTER AWARD
The Ohio Credit Union League Cooperative Advertising Committee’s 2001 Brand Blitz promotion has won First Place in the 25th Annual Pro & Blockbuster Awards competition sponsored by CUNA & Affiliates. 
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Find complete information and downloadable logos on CUNA's Web site

Find downloadable .gif logos for your Web site from the Ohio League

About the program
The long-term goal of the National Credit Union Brand program is to communicate the credit union brand proposition to consumers, thereby strengthening relationships with current members and establishing new relationships with future members.

The credit union brand proposition, developed through consumer research, can be stated simply as: "Your credit union treats you with respect, as a valued member. You can trust your credit union to look out for your interests, because credit unions are founded on the principle of caring about people, not just money."

The first step in establishing a strong national credit union brand is the creation and distribution of a unifying graphic element (the brand signature) and slogan. Over time, and with widespread use throughout the credit union movement, the signature and slogan will gain recognition and will come to represent the core attributes of the credit union brand.

Call or e-mail OCUL Communications Director Becky Hart at 1-800-486-2917 for more information.

'America's Credit Unions' flags for sale
Outdoor flags are the newest addition to the line of America's Credit Unions merchandise available from the Ohio Credit Union League. The 28-inch x 42-inch flags feature the two-color America's Credit Unions logo in red and blue with the slogan, "Where people are worth more than money". Each flag is bordered in red and features two grommets for hanging. Flags are only $22 each plus applicable sales tax. To order your America's Credit Unions flag, contact Becky Hart at (800) 486-2917, (614) 336-2894, or rhart@ohiocul.org. 


 

The Ohio Credit Union League is a state trade association whose mission is to foster the success of credit unions, and the credit union philosophy, in Ohio.

e-mail the Ohio Credit Union League
The Ohio Credit Union League, 
10 W. Broad St., Columbus, Ohio 43215
Phone: (614) 336-2894, (800) 486-2917,  Fax: (614) 336-2895
© 2000 The Ohio Credit Union League - - Updated 07/22/09.