Proof of
Concept
RESEARCH & RESOURCES |
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OHIO CU
LEAGUE
Why Serve Low-Income, Low-Wealth Persons and
Households?
Earlier this year, the role of philosophy in
credit unions’ strategic plans and
day-to-day operations was explored in the
“Philosophy Is Good Business” research
report. The follow-up report, “Why Serve
Low-Income, Low-Wealth Persons and
Households?,” expands upon the findings by
providing added proof of the success of a
social responsibility business model. It
explores the market potential for the
segment, five-year performance trends of
REAL Solutions credit unions in Wisconsin
compared to Ohio and the nation, the
benefits of serving, and case studies.
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OHIO CU
LEAGUE
Report of Available Resources
Sept. 2011 edition
As a service to its credit unions, the Ohio
Credit Union League has created a regular,
brief communication sharing the latest and
greatest consumer research data and
philosophical/social responsibility reports.
The collection also includes ideas for how
your credit union can use the information to
fuel growth. The two-page Report of
Available Resources is attached for your
use.
June 2011 edition
March 2011
edition
Dec. 2010
edition
Sept. 2010 edition
July 2010 edition |
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OHIO CU
LEAGUE
Philosophy Is Good Business Report
Credit unions have inherent differences,
philosophies, that are intended to serve as
guiding principles for the organizations and
their business decisions. These philosophies
are focused on serving everyone, especially
the underserved, with affordable and
accessible financial services. Contrary to
popular belief, reaching out to the
underserved is not an increased liability to
your credit unions. Other businesses are
recognizing the value of philosophy in
business and are quickly making it an
important part of its decision-making
process.
READ THE
REPORT |
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NATIONAL CU
FOUNDATION
Community Outreach and Social Impact
Supplement
The Community Outreach and Social Impact
Supplement was published as a supplement to
the National Credit Union Foundation's
Annual Report. It features stories focusing
on how credit union members’ lives have
changed as a result of products designed to
help people with low wealth and modest
means. Learn how these credit unions found
sustainable growth strategies through
serving the underserved. |
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FAST COMPANY
Ethonomics: An Era of Ethical Economics
Fast Company is
recognized as one of the most cutting-edge
business magazines that analyzes innovation
in the marketplace and is shaping its future
landscape. It debuted the concept of "ethonomics"
in 2009 and is dedicating extensive
resources to examining the evolution of
ethics, morals, and philosophies as an
integral part of business, and key factor
for differentiation. |
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"As credit unions grow,
credit union philosophy
must remain
our most-valued asset."
Allan Kemp McMorris
Chair, National CU Foundation
President/CEO, Oakland County CU |
Ways to Live
the Philosophy
OUTREACH OPPORTUNITIES |
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Learning Our
Philosophy
EDUCATIONAL OPPORTUNITIES |
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Sources of
Inspiration
ADDITIONAL RESOURCES |
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Articles, Videos, Blogs, Etc. of Interest |
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VIDEO: FAST COMPANY
How Corporations Capitalize on Innovation at
the Bottom of the Pyramid
C.K. Prahalad, author of
The Fortune at the Bottom of the Pyramid,
chronicles the evolution of corporate social
responsibility, or CSR, from hands-off
projects which were primarily for publicity
to innovative experiments that lead to novel
(and profitable) products. |
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BLOB: iDIZ BLOG
A
Social Purpose Can Serve More Than One
Purpose
Sixty-three percent of people in the U.S.
would recommend a brand that supports a good
cause, according to the 3rd annual Edelman
goodpurpose Consumer Study. That number
was only 47% in 2008, representing a major
shift in consumer attitudes in one year. |
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VIDEOS: FAST COMPANY
What Is The Business Case for Generosity
The subject of a Fast Company 30-Second MBA,
business gurus weigh in on the value of
generosity in business |
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ARTICLE: FAST COMPANY
Why Community Is the Secret to Being One of
the "Good Guys" in Business
Social and corporate responsibility isn't
just about being green, using both sides of
copy paper, and recycling food scraps in the
office kitchen. |
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ARTICLE: FAST COMPANY
An Arms Race of Goodness
Why market your company with stick-on
emotions when you can tap the real thing? |
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BLOG: FAST COMPANY
Nike at CGI: Helping Girls and Women Achieve
their Potential and Change the World
The
purpose and plan for the Nike Foundation is
The Girl
Effect, the idea that when you
invest in girls, you change the world. |
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OHIO CREDIT UNION LEAGUE
10 W. Broad Street, Suite 1100, Columbus, OH 43215
(800) 486-2917 • www.OhioCreditUnions.org |
