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Credit union trade press contacts Contacting the media - who and how Media Kit/Press Packet: Making an Impact Graphic file types - What are they? How to explain the credit union difference Robbery Prevention & Preparation Rules when speaking to the media Television interview checklist What to do when a reporter calls When trying to get media coverage
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Media Kit/Press Packet: |
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Media Kit/Press Packet - folder of information that helps reporters write an accurate story Its purpose is purely informative, not to make a reporter want to write about your credit union. Media Kits/Press Packets should always be prepared ahead of time! Additionally, they can be used to share with potential SEGs, at trade shows, and on sales calls.
A media kit should contain any of these materials: · History of your credit union – a short chronological narrative is fine · Professional profiles of key management staff or officers – a brief narrative of each person. No résumés · Black and white photo of president or CEO – professional photos only · Fact sheet – simple facts such as number of employees, products and services offered, telephone number · Business cards · Recent news releases · Your generic brochure – an easy reference of what your credit union is and does · Photocopies of awards your credit union has won · An invitation to your next special event
Other optional inclusions for your media kits: · Black and white or color photographs – possibilities include the exterior of your building, products, or employees performing their duties. Avoid posed pictures, use action photos. · Articles written by or about you – lend instant credibility if you have been published before. · A list of products – Include the most significant, and maybe a brief description of the services the products provided · Tip Sheet – a list of tips or free advice (i.e., Five ways to save for your retirement) · Schedule or calendar of events · Product brochures – mix and match brochures you have. Use certain brochures depending on the recipient · Frequently asked questions – list of questions most frequently asked, Q & A format. · Testimonials – Include the member’s name; anonymous testimonials are worthless. |
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The Ohio Credit Union League is a state trade
association whose mission is to foster
e-mail the Ohio Credit
Union System |
