Credit union trade press contacts - NEW

Public Advocacy Materials - NEW

History of Credit Unions - NEW

Contacting the media - who and how

Media Kit/Press Packet: Making an Impact

FAQs about credit unions

Graphic file types - What are they? - NEW

How to explain the credit union difference

How to take good pictures

How to write a news release

Press Conference Checklist

Public relations basics

Public speaking tips

Quotes about credit unions

Robbery Prevention & Preparation - NEW

Rules when speaking to the media

Tactics of the media

Television interview checklist

What to do when a reporter calls

When crises arise

When trying to get media coverage

 

Bibliography

Feedback

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Press Conference Checklist

Preliminary Actions

·   Coordinate timing with your credit union spokesperson

·   Notify media of conference’s location and time

·   Compile background information of interest to reporters

·   Assign responsibilities for physical arrangements

·   Assemble charts, diagrams, and maps for display

·   Anticipate and arrange for necessary site security

·   Arrange for video and/or audio taping

·   Brief your staff on the subject, spokesperson, and schedule

 

Statements and News Releases

·   Obtain written statements for your spokesperson

·   Make copies of news releases for media

·   Develop anticipated questions and answers for the spokesperson

·   Ensure that all credit union material is approved for release

·   Assemble press kits and background information

 

Conducting the Conference

·   Assign staff to direct media to the briefing room

·   Log the names and affiliations of media representatives who attend

·   Start video/audio recorders

·   Open the conference

·   Monitor the questions and answers closely

·   Prepare conference notes and reports

Sources

 

The Ohio Credit Union League is a state trade association whose mission is to foster
 the success of credit unions, and the credit union philosophy, in Ohio.

e-mail the Ohio Credit Union System
The Ohio Credit Union League, 
10 W. Broad St., Columbus, Ohio 43215
Phone: (614) 336-2894, (800) 486-2917,  Fax: (614) 336-2895
© 2003 The Ohio Credit Union League