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Credit union trade press contacts Contacting the media - who and how Media Kit/Press Packet: Making an Impact Graphic file types - What are they? How to explain the credit union difference Robbery Prevention & Preparation Rules when speaking to the media Television interview checklist What to do when a reporter calls When trying to get media coverage
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Graphic Files Types - What are they? |
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Here is a basic guide to the different kinds of graphics files. BMP - Can be created with Windows Paintbrush and should be used for on-screen display only. Colors may shift when BMP files are imported into Windows applications. Good choice for computer wallpaper. EPS - This format is supported by most illustration and page layout programs and, in most cases, is the preferred format for these applications. You should always make sure you have a copy of your logo in EPS format. It's industry standard for work that will be professionally printed. GIF - Rarely used except in web art. Not appropriate for printing. JPG (or JPEG) - Compressed files that are smaller and easy to E-mail. JPG files are often saved at a resolution of 72 dpi (dots per inch) - perfect for viewing photos on-screen. For quality print reproduction, a JPG should be saved at 300 dpi or higher. This is why a picture that looks excellent on your Web site may not print well. PDF - This is an Adobe Acrobat file. The Acrobat Reader software is available free from the Adobe Web site. The Distiller software, used to create the file, is separate. A PDF is a great way to save your documents, especially ads, and can work for graphic files if they are distilled at a high enough resolution. TIF (or TIFF) - Designed to become the standard format, TIF was created to handle just about any possibility. These files will be larger than JPGs though. WMF - A Windows-only format. Generally not a good choice if other computer users need access to your files. One other note - When making a large graphic smaller, you maintain the picture's quality. When making a small graphic larger, you lose the picture's quality. Source: Barefoot Marketing |
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The Ohio Credit Union League is a state trade
association whose mission is to foster
e-mail the Ohio Credit
Union System |
