Past, Present, and Future of Ohio’s Credit Unions
What does the historical data and trends of the Ohio and national Credit Union Movement indicate for the future? Statistical experts have compiled and extensively synthesized data to paint a picture of credit unions’ progress, and sometimes lack there of, in the past 10 years. See where credit unions sit in the financial industry marketplace currently, and examine the possibilities for credit unions to expand their position. Be inspired by the opportunities the future presents for Ohio’s credit unions.

After a succinct Ohio Credit Union League annual meeting, hear two inspiring speakers discuss the critical issue of credit union capitalization and explore the difficult question of how much is too much capital.

How much capital is too much:
The Over-Capitalization of America’s CUs
The U.S. credit union movement is greatly over-capitalized with 11.6% at the end of 2006 — more than four percentage points higher than the legislatively-mandated level of “Well Capitalized” and exactly four percentage points higher than U.S. credit union capital in 1990. William E. Jackson III, Professor of Finance at the University of Alabama, will explain how credit unions are sitting on an estimated $8.8 to $11.7 billion of unnecessary capital that could be assisting members.

Tapping Your Key Members
Conventional accounting can’t distinguish a dollar of good profits — the kind that leads to growth — from a dollar of bad profits — which undermine it. Using a new kind of measurement, the Net Promoter Score, your credit union can more accurately focus on improving every member’s experience day in and day out. The process is both simple and radical. Just as managers use financial reports to make sure they and their team members are meeting profit goals, this new metric makes sure you are meeting customer-relationship goals.

Case Study: Franchising Credit Unions
State Employees Credit Union in North Carolina has adopted a franchise model to serve local Latinos. Hear how the credit union created and implemented the idea, how the model is working, and how it balances two identities.

The Logic of Franchising
Mergers aren’t the only strategic option for accessing economies of scale. Utilizing a franchise model allows credit unions of all sizes to collaborate and drive economies of scale, performance, and profitability. Especially relevant for smaller credit unions, a franchising system can standardize certain operations by collaborating on routine back-office activities and allowing credit unions to focus their energies on activities involving member contact.

Generating Non-Interest Income Without Taking From Members’ Wallets
How can non-interest income be generated without feeing your members? Explore which products and services can provide your credit union with a steady revenue stream of non-interest and non-fee income, while still leaving money in your members’ wallets.

Incenting Different Generations
As Baby Boomers get closer to retirement and younger generations enter the workforce, is your credit union offering the right mix of benefits and incentives that appeal to this wide array of employees? What is your credit union doing to retain aging workers, and what is being offered to attract younger workers? Learn about the human resources needs of these different ages and life stages.

Market of the Underserved
Creating value and serving the underserved of our country is not a losing proposition. Hear how reaching out to some of the nation’s poorest can actually help grow your credit union.

Live Taping of National Radio Show
Attend an exclusive live taping of the Credit Union National Association’s nationally-broadcast consumer finance radio program, Home & Family Finance. The radio show will feature Ohio credit unions’ efforts in financial education, payday loan alternatives, and first-time mortgage lending to low-income families.

International Outreach of CUs
Credit unions are well-known for outreach within their local communities. But did you know that the Credit Union Movement’s outreach efforts extend throughout the world? Learn about the international credit union trade association, the World Council of Credit Unions, and its work around the globe to improve people’s lives through the fundamental credit union principles of mutual self-help and thrift.

Be Who You Want
Trying to attract fresh -- in age or perspective -- members to your board? Are you hoping to retain the new talent your credit union has hired recently? Your credit union must embody the traits it seeks. Learn about the benefits of having new members on your board and staff, how to attract them, how to retain them, and how to rejuvenate your credit union’s thinking.

Consumer Focus Groups: Straight Talk From Consumers
What do Ohioans what aren't a part of the Credit Union Movement think or know about credit unions? What are everyday consumers' perceptions, understanding, and misunderstanding of credit unions? Hear directly from Ohio consumers during special focus groups. They will share their honest thoughts about the financial world and credit unions' place in it.

Surviving the Mortgage Credit Meltdown
The U.S. mortgage lending crisis has been in full swing for more than a year, and an additional two million adjustable-rate mortgages are expected to reset to higher rates in the next two years. Clearly, the crisis is far from over. Hear what market indicators the lending industry should have noticed in advance of the implosion. Examine how credit unions can continue to avoid and manage lending risk, while still serving their members. Hear ways credit unions can assist members who might have mortgages they can’t afford at other financial institutions. Study the opportunities for credit unions within the imploding market.

Secrets for Getting Others to Support Your Plans
Getting your board and staff’s support is mission critical to the credit union, whether you are a director with an initiative that needs support, a CEO introducing a branching or name change plan, or a Vice President introducing a new product. Is there a secret to getting across-the-board buy-in? Yes. Learn the secret and the communication strategy tools to get the support you need.

Green Your CU’s Business and Services
Attuning your credit union to environmentally conscious operations is actually more fruitful than burdensome. “Greening” your operations has a significant cost benefit, and provides your credit union another example of its dedication to social responsibility and good corporate citizenship, especially as an early adopter. Learn about opportunities to incorporate “green” into your credit union’s day-to-day operations and products and services for members.

Re-engineering Sales to Consultive Focus
Getting members’ attention, treating them with respect, explaining products clearly, and helping members to take action for their needs. Sounds easy, right? So why do we resist selling and how can we behave like consultants rather than pushy sales people? What role does leadership play? What skills are necessary to be successful at selling? Tackle the negative images of salespeople, equate selling to service, and change the way people think and behave. It’s consultive selling the Credit Union way.

A CU Leverages Social Networking to Reach Gen Y
Tapping the hot trend of social networking, Canada’s Common Wealth Credit Union has created a cutting-edge marketing campaign centered around a 19-year-old “Young & Free” spokesperson to reach the 17- to 25-year-old market. Functioning much like word-of-mouth “street teams” that spread the word about new bands and musicians, Larissa travels the province to promote the credit union, produces and posts audio and video podcasts, maintains a blog, and more. Get insight into the credit union’s program, how it started, and the rationale, the strategy, and the execution that drives it.

Entire World of Business Services
Providing member business services is more than just lending, and is largely being missed by credit unions. Learn about the opportunities and the income you’re forgoing by not offering the “big picture” of business services. Learn what products and services comprise the entire scope of serving member businesses.

Tackling the FACT Act Identity Theft “Red Flags”
New identify theft “red flag” guidelines and rules are required under the Fair and Accurate Credit Transactions (FACT) Act. Learn exactly what is required. Participants will receive a detailed outline of a sample plan to apply to their credit union. Walk away with a greater understanding of the requirements and tools for easy compliance.

Federal Regulator’s Priorities
ALONZO SWANN, Region III Director of the National Credit Union Administration, will share detailed insight into the priorities of the federal credit union regulatory agency and its examiners, and other issues of interest. In an open-forum, participants will be welcome to ask Swann their questions.

State Regulator’s Priorities
ROSE BARTOLOMUCCI, Deputy Superintendent for Credit Unions from the Ohio Division of Financial Institutions, will share detailed insight into the priorities of the state credit union regulatory agency and its examiners, and other issues of interest. In an open-forum, participants will be welcome to ask Bartolomucci their questions.

MARY MARTHA FORTNEY, President/CEO of the National Association of State Credit Union Supervisors, will share her perspective on the priorities of state examiners.